Over 80 IR-, Web and Communications professionals from 13 countries in Europe attended the KWD Webranking Forum in London on November 24th to discuss the future development of corporate websites.
Jonas Jonell from KWD described how to move the annual reporting from print to digital
while Alessandro Bastoni from Telecom Italia presented how the telecom company has developed its digital communication strategy.
Stuart Bartram, Managing director at Brandex Insight and ex-Senior Manager, Global Brand Digital at Aviva, illustrated Aviva’s project “You are the Big Picture” and how it was promoted online and in social media. Simon Lande, CEO Magus, presented changes in the use of cookies following the EU privacy directive.
Tommy Borglund and Miriam Thunborg from King Worldwide illustrated new trends in sustainability communication and Phil Marchant spoke of key trends in KWD Webranking 2011 as well as the challenges and opportunities for 2012.
Telecom Italia, Eni and BASF received the awards for best corporate websites in Europe. Centrica were awarded for being the best corporate website in the United Kingdom.
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- KWD Webranking Forum, London
