KWD Webranking has in a survey asked analysts, investors and business journalists what they expect from a corporate website. In the annual ranking of corporate websites, KWD has looked at how well the 70 largest Swiss companies by market cap live up to target group needs.
- 93% have the latest annual report in pdf on the corporate website; 80% publish interim reports.
- 59% offer at least 3 years of archived presentation material.
- 24% have some information about different markets and market shares. ABB, Nestlé and Oerlikon are the only companies presenting a list of company peers supported by historic performance data.
- Credit Suisse Group, Nobel Biocare, Swisscom and Zurich Financial are the only companies providing 3-4 reporting dates, the date for AGM 2011 and 2012, future dividend dates and capital market days.
- 80% have an archive for annual and interim reports.
- 12 companies present financial goals either with or without a description of how to reach them.
- 91% have the latest press releases on the home page.
- 5 companies describe their growth drivers and give an indication of their future performance.
- More than half (57%) provide both a general and personal IR contact.
- 1 out of 3 has some form of information about their interest-bearing liabilities.
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Trends and challenges of Swiss corporate websites
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- KWD Webranking Forum, London
