KWD Webranking, established 1997, is Europe’s leading survey of corporate websites and the only global ranking that is based on stakeholder demands.
We rank the digital corporate communication of 900 companies around the world every year, measuring how well they meet the expectations of their key stakeholders – analysts, investors, business journalists and job seekers. The companies are selected based on market cap.
The findings from our research is available in our reports that help companies improve their digital corporate communications.
In the 2014-2015 version, the ranking is done on 100 criteria, based on 400 responses from the capital market and job seekers. The criteria are divided into 10 sections and consist of 309 measurements. Ranking most websites more than once, we have made more than 800 000 assessments on 850 corporate websites from 31 countries that cover 20 ICB super sectors. Find out more about the criteria here.