KWD Webranking has, in a survey asked analysts, investors and business journalists what they expect from a corporate website. In the annual ranking of corporate websites, KWD has looked at how well the 100 largest listed companies in Sweden live up to target group needs.

1. 97 companies have the latest annual report on the corporate website. 96 publish interim reports.
2. 2 out of 3 offer at least 3 years of archived presentation material.
3. 63 companies have no information about their different markets and market shares. 2 companies present a list of company peers supported by historic performance data.
4. Höganäs is the only company in Sweden during the time of ranking, providing 3-4 reporting dates, the date for AGM 2011 and 2012, future dividend dates and capital market days.
5. More or less everyone has an archive for annual and interim reports.
6. 56% present neither financial goals nor a description on how to reach them.
7. 93% have the latest press releases on the home page.
8. 3 out of 4 companies do not describe growth drivers and do not give an indication of their future performance.
9. Out of 5 provides both a general and personal IR-contact.
10. 44 companies have some form of information about their interest bearing liabilities.

Check list for a successful website