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2012: Key trends in digital communication

On December 22, 2011 · In Strategy, Unsorted

The year draws to a close. During two days and nights in November, 60 speakers and 1600 guests from 27 countries met in Stockholm at SIME, Northern Europe’s largest event on digital communication, to discuss the converging worlds of media, telecom, communication, technology and finance. Here are the key trends in digital communication 2012 intercepted [...]

The year draws to a close. During two days and nights in November, 60 speakers and 1600 guests from 27 countries met in Stockholm at SIME, Northern Europe’s largest event on digital communication, to discuss the converging worlds of media, telecom, communication, technology and finance.

Here are the key trends in digital communication 2012 intercepted at SIME:

  1. All marketing is digital
  2. Everyone should have a digital strategy
  3. Everything is going mobile
  4. The world has never been more social
  5. Content is king, but context is president
  6. Company CR strategy should relate better to the overall corporate strategy
  7. Use gaming mechanisms to motivate users to act
  8. The devil is in the details
  9. Transparency and stakeholder dialogues
  10. Seamless usage on all device (responsive design HTML5)

2012: Focus areas for Europe’s IR and Web Managers
Meet 10 IR and Web Managers from Europe’s largest companies and hear their views and focus areas on digital communications 2012.
Watch the video